The Thank You Economy by Gary Vaynerchuk
Even the best of what has formerly passed for good customer service is no longer enough.
When someone does something nice for you, you reciprocate in kind—not because you have to, but because you want to; you feel bonded to them. In his latest book, The Thank You Economy, Gary Vaynerchuk explains how business leaders and entrepreneurs can create genuine, lasting bonds with clients. He also shares that The Thank You Economy is a profitable way of doing business—and it’s a philosophy he’s been following since he was clerk in his father’s liquor store.
Vaynerchuck points out that as technology advanced over the past century, small-town connections and the sense of community that compelled companies to offer excellence slowly faded into obscurity. But times and technology continued to change. The advents of the Internet and social media brought back those connections in force. Now, companies and business owners have the ability—and the responsibility—to use social media to communicate honestly with their customers.
It’s time to “re-learn to employ the ethics and skills our great-grandparents’ generation took for granted, and that many of them put into building their own businesses,” Vaynerchuk writes. It’s time to revive the commitment to authenticity and to making each customer feel important. Social media is one medium by which to accomplish those honorable goals.
Although Vaynerchuk is an unabashed proponent of social media, he explains that there are other tools at a business owner’s disposal, such as creating the right culture within your organization and “caring people’s socks off.” It’s the total package, your combined efforts, which make the right, or wrong, impression.
“The thank you economy has radically altered our customers’ expectations, and businesses are going to have to get creative and personal in order to meet them…. All businesses must innovate to survive. Social media give us the opportunity to figure out what people want before they know they want it” Vaynerchuk writes.
Hope you enjoy the book!