The Upside of Irrationality (2)


The Upside of Irrationality by Dan Ariely

The Unexpected Benefits of Defying Logic at Work and at Home

Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, why we often overvalue the things we make, how we learn to love the ones we’re with and more.

From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. By showing how our irrational brains can affect our daily decisions, the book can help us become more aware of the inconvenient facts that often get ignored.

• Why large bonuses can make CEOs less productive.
• How people can be better motivated to do their work.
• Why there is such a big difference between what we think will make us happy and what really makes us happy.

As a society, it’s extremely beneficial to understand how and when we fail and to design/invent/create new ways to overcome our mistakes. As we gain some understanding about what really drives our behaviors and what steers us astray — from business decisions about bonuses and motivation to the most personal aspects of life, such as dating and happiness — we can gain control over our money, relationships, resources, safety and health, both as individuals and as a society.

In the end, this is what behavioral economics is about –– figuring out the hidden forces that shape our decisions and finding solutions to common problems that affect our personal, business and public lives. Once you understand the way our human nature truly operates, you can decide how to apply that knowledge to your professional and personal life.