Change the Culture, Change the Game

The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results by Roger Connors and Tom Smith

In Change the Culture, Change the Game, Roger Connors and Tom Smith apply their practical and powerful strategy to helping leaders accelerate culture change, energize their organizations and create greater accountability for results.

Mastering the ability to accelerate culture change is an essential core competency for every leader who wants to keep his or her organization competitive and focused.  The authors present a refreshingly clear and simple methodology that leads to rapid, results-oriented culture change.

• How to accelerate the change in culture you need to achieve your goals.
• How to generate the potent impact that greater accountability has on accelerating change in people and teams.
• How some of the most successful organizations in the world have applied these proven best practices.
• How to transform your entire organization through each level of the Results Pyramid: Experiences, Beliefs, Actions and Results.

Accountability should be the strongest thread that runs through the complex fabric of any organization.
It is the single biggest issue confronting organizations today, particularly those engaged in enterprise-wide change efforts. At the end of the day, greater accountability produces greater results. Culture has an impact on results, and the right approach to culture change accelerates that impact in a way that brings game-changing results. When you base culture change on accountability and adopt a process designed to produce your desired results, you not only create a competitive advantage, you gain the tools you need to sustain that advantage far into the future.

Either you will manage your culture, or it will manage you. Organizational culture is the way people think and act. Every organization has a culture, which either works for you or against you — and it can make the difference between success and failure. Managing the organizational culture so that leaders, managers, team members and employees think and act in the manner necessary to achieve desired results has never mattered more. Optimizing the culture should command your attention every bit as much as your effort to achieve performance improvements.

Managing the culture so that it produces the results you are looking for has become an essential role of leadership and a core management competency.